Tilla (n: hill) is a design studio located in Ahmedabad in the vicinity of the National Institute of Design, Paldi. Established in 2011 by clothing designer Aratrik Dev Varman, the brand celebrates handmade Indian textiles and innovative craftsmanship. At it’s heart, it is defined by a practical and elegant aesthetic that adapts easily to different contexts globally, outlining an approach to living and working with traditional crafts in a modern world. This balance is brought about in an eco system of mindful design and slow production, with zero waste being an important part of the design ethos. Tilla clothing is sold at leading design stores in India and internationally. Since it’s inception, the brand has expanded from fashion to include wallpaper, interior textiles, textile art/ installations and a cafe as an extension to it’s portfolio of work.
Trees, gardens, forests and everything botanical are a vital source of inspiration, as are travel and cultures from other parts of the world. The cafe and studio are housed in a bungalow that once belonged to a block printer in the neighbourhood, and have been refurbished thoughtfully to allow for multiple functions from a tailoring workshop upstairs to a showroom approached through a lush green entrance showcasing clothing, accessories and Indian craft objects. The space also hosts events inviting collaborations with musicians, writers and artists engaged in contemporary culture, moving the scope of the studio to a multi-disciplinary domain beyond the confines of fashion.